If your business has a predictable busy season — a holiday rush, a seasonal promotion, an annual event — that’s exactly the traffic spike you should prepare for in advance, not discover the hard way while it’s happening.
Know your numbers ahead of time
Look at last year’s traffic and sales data for the same period, if you have it. A rough estimate of expected traffic is far more useful than finding out in real time whether your hosting can handle it.
Test before it matters, not during
If you’re planning a big promotion, a quick load test or at minimum a real conversation with your host about expected traffic beats finding out your site can’t keep up in the first hour of your biggest sale.
Freeze major changes right before your busy period
This isn’t the week to install a new plugin you’ve never used or redesign your checkout flow. Save experiments for your slow season, and test anything necessary on staging first.
Make sure someone’s actually reachable
Know who to contact if something goes wrong during your busiest window, and confirm your host actually has support available when you need it — not just during standard business hours if your traffic spike happens on a weekend.
If you know a busy period is coming up, it’s worth a quick check-in with us beforehand — we’d rather help you prepare than troubleshoot mid-spike.